Trusting your concept… too much

Very clever opening to the ad.  Great execution down to the voice.  Best Pelosi/Reid link ad, with Pelosi swooping in as a pterodactyl, awesome.

My issue with the ad, is that it makes the candidate seem like a goofball.  Now maybe he is, but my only sense of the candidate is walking around in that odd outfit, the guy’s a doctor, and you dress him up?  He’s running for senate.  Sometimes the goofy candidate thing works (think of the Hickenlooper ad), but it only works if it’s honest, and this seems contrived.

Tags: gimmicks, trust your concept