Posts Tagged ‘the hook’

Never let ’em off the hook

April 30, 2013

Not sure why I wanted to show it, but my sone just did a report for school on change agents, and he got Jackie Robinson.

You know I wanted to like this ad a lot more than I did. I love the opening line, “Here’s to first…,” and I also love the New Era (they sell hats you know) tag, “Fly your own flag.”

I wanted to like this ad, in many ways it reminded of this Apple ad:

But where the Apple ad moved and inspired me, the New Era ad despite being well shot left me flat. Maybe it’s because it’s seems to be trying too hard, it had me on the hook at the beginning but then it loses. Somehow it feels like New Era doesn’t really have a point to make, the ad’s not really about being first nor about Flying your own flag. Where the Apple ad is dedicated to the “Think Different” proposition. What’s my walk away from the New Era ad? What am I supposed to feel? The ad doesn’t sufficiently guide me there and seeing the sign of Jackie Robinson park at the end feels less like a payoff and more like a cheat.

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