Posts Tagged ‘Senate’

That’s a mouthful… (and my “but” rule)

August 7, 2013

My first thought: Wow, Senator Pryor really doesn’t like Tom Cotton.

My Second Thoughts: This is part of a new trend of early ads (this ad is for an election over a year away) whether to buck up your support or keep your opponent from every gaining steam, these ads are becoming increasingly common.

My Third Thought: What a mess. They start by hitting Cotton for blind ambition, but then say, “…but let’s talk about Cotton’s record.” I have a rule of life — everything before the but is either a lie or doesn’t matter. You’re a great guy… but… You’re doing great work… but…. That’s a terrific point… but….

So we have blind ambition and then a litany of issues Cotton is on the wrong side of.  So what’s the walk away here? What’s my new story about Cotton? There is none. This ad seems akin to pouring gas on a car, hoping some will get into the tank. Ads should make choices, they should weave a story, but there’s no choice here except a chocie to throw the kitchen sink at the guy.

So instead of hammering a message, introducing a story about Cotton,  there’s no message and nothing to hang your hat on, except this is another political ad, isn’t it early for that?

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Always leave room for milk… and the Audience

August 6, 2013

There’s something quirky about this spot that I like. I really like the line “Corey may be the frontrunner in this race, but he’s no progressive.” There’s an honesty to it that I think voters will appreciate.

Still I just can’t bring myself to love this spot. It’s one of those that ads that I’m ambivalent about — those are my favorite to write about. I write abou them because when I’m ambivalent, I usually can’t put my finger on what’s bothering me. Thats the case here.

Could it be the spot is a little too on the nose? Could it be the opening which is distinct (the scientist from Jeopary) but somehow akward (too self promoting maybe)? I don’t mind the middle issue section because those are a MacGuffin, a way for Holt to signal his values without saying he’s a progressive. But then they go ahead and say Booker’s not progressive and use progressive in the tag.

I guess I can see the potential of this spot (I’m a scientist, Booker’s the front runner but his story doesn’t match his values — do they match yours), but it doesn’t really reach it, and leave no room for the audience to put themselves in the spot, instead telling us what to think.

And we’re off

July 27, 2010

That was fast, they probably had these ads ready and waiting. Instead of responding to the Meek attacks with a defense (and really what would the defense be, I didn’t make that much money when I ruined the economy), Greene goes on the attack.

While neither ad really grabs me, I think they do enough to muddy the waters.  Meek comes off as a corrupt politician.  Now, I think if Meek’s original attack had landed, he wins this round. It’s a good lesson, just because you throw a punch doesn’t mean you’re going to hit someone.   The problem for Meeks is that Greene’s checkbook is unlimited, if he goes toe to toe with him, he’s going to lose.

The Greene ads are good enough, well produced, but not really standout.

Because this round is a draw, it’s really a win for Greene.


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