Posts Tagged ‘Ron Johnson’

A good day for ads

September 29, 2010

It’s a good day for political ads.  This ad from Ron Johnson is pretty darn good. I guess you could call it a comparative ad, it’s done in such a matter of fact way, that it’s particularly effective. Without the vitriol, it allows viewers to like Johnson, to relate to him, and then see his point about Feingold. Sometimes less is more, sometimes it’s often better to invite people in than push them in through the door.

The ad is inspired by this UPS Whiteboard video.

The issues in the ad are almost irrelevant to the fact that Johnson isn’t a lawyer, somehow that conveys a sense that’s also not a politician. Much like the Scott Brown ads, he’s making himself likable first. Over at the Fix, Chris Cillizza talks about the key to this ad being that it’s so different from other ads and it makes Johnson different as well. That’s true, though I would say the key to this ad is that it shows Johnson as different as he tells you as much.

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