Posts Tagged ‘respect your audience’

My weekend viewing

August 16, 2010

Getting off politics for a brief moment. I came across this pretty cool video this weekend.

I’ve mentioned Radio Lab before as something that inspires me (sort of a combination between “This American Life” and “Science Friday” on NPR).

There are some beautiful shots here, and I really appreciate that they don’t slow down to explain the concept. Too often in ads, there’s a feeling that the audience is too stupid to get the concept, so we over explain.  I think it’s really the opposite that’s true, the audience gets it, if it is gettable, when it’s not understandable, it’s usually the concept that’s not working.

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