Posts Tagged ‘Old school’

Blast from the past

August 31, 2009

Wow (that’s not wow in a good way).

It’s almost like they wanted to replicate a negative ad circa 1996 with this one. It’s so heavy handed as to be laughable. That might have worked in the early days of negative ads, but today, it feels cliche and over the top. I find it hard to take seriously.

“But he prosecuted people, who did the same thing…” (My emphasis based on bad direction to the voice over talent.)

My wife said it seemed kinda sleazy.

I asked, “What Christie did?”

She answered, “No the ad.”

I agree, it’s just kinda sleazy and lame and there’s no subtly at all. Is it effective? I don’t know, Christie is increasingly being seen as a Republican crony, so the attack has some salience and drives home the message that is peculating out there. But, by going too far in it’s presentation, it risks making that message political rather than authentic.

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