Posts Tagged ‘fast company’

What works for presentations

August 4, 2010

Good tips from the Dan Health, co-author of the brilliant “Made to Stick,” a must read for communications of all kinds.  The tips are about powerpoint presentations, but are just as relevant to political ads, especially the ads I’ve seen this year.

The rules in brief:

1. Be Simple

2. Show something

3. Tease before you tell

Here’s a link to the article.


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