Posts Tagged ‘Anthony Weiner’

Sigh. Damn the torpedos.

August 12, 2013

So technically I’m on vacation, but I had to mention this ad because it just seems so… oblivious.

Two things struck me about this ad:

1. How similar in tone and content it is to the Spitzer ad(s).  I don’t think that’s a coincidence.

2. Anthony Weiner just doesn’t get it. An ad that ignores what’s happened to him only reinforces the idea that he doesn’t get it, that’s he’s arrrogrant. The subtext of this ad is everything he’s trying to avoid. Instead of confronting his personal issues like Spitzer did in his first ad, Weiner uses the same tone and message, but without similar results.

You can say you get it all you want (which is essentially what Weiner is doing), but if telling people  you get it shows them that you don’t get it, well which story do you think wins?

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Own your own story

May 22, 2013

Anthony Weiner is running for Mayor of New York City.

So there are a lot of things to like about the video. First of all, I love the message, I love how he ties his story of growing up to the story of a City. As a naitive New Yorker, his theme, that New York is moving awy from average middle class folks feels like it could powerfully resonate with a lot of people.

Emotionally I think the tone is right.

But… I question the decision to put the ‘appology’ so far into the video almost 2/3rds at 1:44). That’s the elephant in the room for Weiner. Right now that mea culpa is almost brushed off, then he’s sitting wife by his side (which was the most awkward part of the video).

But what if he made the appology and the sin a part of his story? What if he started with that, owned his mistke, but then turned it into part of his rationale for running… (It was embarrassing, I messed up, I was dumb, I hurt a lot of people, and let more people down. It would be easy to listen to the pundits and the tabloids, to not run, to save myself the embarrassment, but you know PUT MESSAGE & STORY HERE.)

You have to own your story, all the parts of it because if you don’t others will.

I have a saying, everything before the “but” is a lie or doesn’t matter: I really like you but…, You’re a great assest to this company, but…, you did a great job on that project, but…..

I think Weiner wants to shrug off the appology, wants to deflect the elephant in the room instead of embracing it (that’s a mixed metaphor or a poor one for sure). Ultimately I think that will do him in rather than help him.

This is a pretty good opening video, but….

 


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