Stop Shouting: Gomez attacks Markey

Well this just isn’t working:

I know the intent, but it just isn’t working.

It was done better here:

and here:

With the Lamont & Steele ads the tone is fun and light, the Gomez ad almost feels angry to me. There’s a tone deaf quality here, like they can’t hear what they’re how loud they’re shouting.

On top of that, they cram too many details into the tail end of the ad. Isn’t it enough to say, “Ed Markey is everything that’s wrong with congress…” and leave that as the message?

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