The first videos of 2012 Presidential election

So we have the first announced candidate of 2012. Want to guess who?  No not him, not him, not her, not him… It’s the one and only President Barak Obama.

This video feels a little like the Time Magazine person of the Year, when the cover was a mirror, the person of the year is… YOU! Yeah, how’d that go over for Time? Ok, that’s a little rough. But this video is missing something (and I’m not talking about the President —  interesting, he doesn’t make an appearance in the video kicking off his campaign)…, not sure what it is. But it’s not exactly, what’s the word, compelling.  It’s too early for a sense of urgency, I get that, but this feels somewhat somnolent (SAT word of the day, had to look it up).  Maybe they don’t want to invoke the passion of 2008 because they’re scare it can’t measure up, maybe they think it’s too early, maybe there’s some reason I’m not clever enough to guess, but in any case, there’s nothing here that grabs me, I’d be interested to hear what true believers feel.

This video kinda leaves me missing the Tim Pawlenty Michael Bay themed videos which is something I never thought I’d say. Maybe we can split the difference going forward?

Here’s an Obama parody video

I liked the “Morning in America” feel to the open and how it seemed like an Obama ad at first, unfortunately, the rest of the video is less parody and more political rhetoric. There are probably a lot of things you can hit Obama for, playing golf, meeting with Paul McCartney and filling in an NCAA bracket seem petty and mean spirited, not funny. And I found it slightly disingenuous to use Tea Party protests as a sign that Obama is dividing us (as opposed to said Tea Partiers and radical governors taking away the rights of workers).  Now, maybe this video wasn’t intended for me (it certainly wasn’t), but I doubt it would work with someone in the middle, maybe an independent voter who voted for for Obama in 2008, but voter Republican in the last election.

Even the Unicorn (which I liked) at the end felt a little like sour grapes. Is there an argument to be made that Obama sold America a bill of goods and hasn’t delivered, without a doubt (I think even some Democrats feel that way). Did this ad make that case? Not even close, it could have used the parody to make an unexpected case, to engage independents and even Democrats before springing it’s trap. By going for the low hanging partisan fruit they missed the juicer bits.

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