Final Push Wisconsin

Feingold takes his opponent’s signature ad and tries to turn the tables on him.  It’s a pretty attempt too, taking advantage of his opponent’s recent mis-steps to paid him as devoid of any real plans or ideas.  This ad is Feingold’s attempt at political aikido turning the race into a referendum on Johnson instead of himself.

I like the empty whiteboard, don’t know if you need the thing falling down at the end, and I wish they had figured out a better way to incorporate the newspapers quotes (which I think are essential validators in this case), right now they feel like they’re in the way of the concept which is so strong. In spite of those missteps, this is a good ad, that makes a compelling point.

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