Fred Davis Magic

Fred Davis is all over the place.  Here’s a web video he did for Christine O’Donnell, unlike her, “I’m you” ad, this one goes straight at Chris Coons. I have to say it’s pretty damn entertaining, and they do a great job playing out the concept. They do a good job balancing the political rhetoric with the concept, never straying too far from the parody of a movie trailer to make their points.  That’s an important point, too often in concept ads like this one, there’s a pressure to get the message in there, to score your points, when really there’s something to be said for being patient, sticking to your concept and letting the points come within the context of what you’re doing.

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