This new ad from the DCCC is a hammer. It’s not pretty, it’s not particularly creative, it’s not particularly well written, but it still smashes it’s target in the face.  Sometimes when you have the right tool for the job that’s enough, you don’t need to be particularly skilled.

I think the line this spot lacks is something like, “As a police officer, Perry was supposed to protect the innocent, and he stood by and did nothing….” The imagine your daughter line at the top is too much.  But whatever, it’s a good attack, and at least in this case a hammer is good enough to get the job done.

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