Play the reality

This is almost a good ad.  I like the concept at the open, but I don’t like the woman playing the “voter.” Maybe that’s my problem with her, she’s “playing” a voter, she’s so over the top, that the reality of the spot is lost. If she played the reality of the absurd moment, choosing a politician on a game show like the dating game, rather than playing the absurdity of the moment, I would like the spot better.  If she anchored me in the real, then I could suspend my disbelief for the surreal.

Also because she’s so over the top, when she reappears at the end with Lynch, I find the moment totally phoney.

I’m not sure about the cutting to Lynch either.  I guess I’m not sure if I believe he’s really fed up etc or if he’s just reading off a teleprompter.

Still, pretty good effort, and I think the ad might do a good job of framing the race, even if it’s not as effective as it could be.

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