Too Bright

Caught this ad in a post on the Plum Line talking about Dems running ads against Obama & Pelosi.

Message aside I’m torn about it. On one hand, I love the visuals and the music. I love the bright sepia tones and the silhouette. On the other hand, why do they insist on cluttering up the screen with those glowing CG’s. Yes, I know his name is Bright, but it’s bad enough the CG’s are repeating what the voice over already told us, but then they’re glowing.

Ten years ago, glows like that would be very timely and costly to put into an ad, today, it’s literally 3 minutes and pressing a button on a computer.  It’s so easy to create the effects, but the question here is why? What’s the point?  They’re “bright” like his name?  If that’s it… sigh.

I do love the shots though.  I wish they trusted them enough to tell the story.

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