Not Typical, but on Target

Great MoveOn.org ad calling for Target boycott.

What do I like about it? It’s everything that last ad I looked isn’t:

It doesn’t take the time to explain, “Target donated… Blah, blah, blah.”

It aims straight to your emotions.

It certainly looks different (and sounds different, that jingle is very catchy).

It also starts with a mystery, what is this, what am I watch?  It brings the viewer into the experience, then rewards them with a catchy jingle.  Think of how different this could have gone. What if they used a standard script after that step up? Relied on information delivery instead of emotions?

Advertisements

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: