Plain Vanilla

First ad up for Rep Charlie Melancon. The ad doesn’t do much for me, pretty vanilla. I get the message of it, which I think is fine, but not really impressed with him. The delivery is fine, but the ad seems transactional. It’s missing any emotional component that connects me to Melancon.

The ad leaves me cold or at the very least, leaves me feeling nothing, which is a problem in my book. The background and suit and tie aren’t helping him either, feels very formal.

It seems they were aiming for voters heads not their hearts, and even if they hit their mark they missed the target.

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