What’s wrong with this picture

I’m a sucker for ads like this one, I love testimonials, especially unscripted ones like this.  But somehow this ad falls apart for me, right after they mention David Cicilline.  Can’t put my finger on why, my best guess is that I feel like there is a story here, but we’re not hearing it because it’s the same political mumbo-jumbo.  It’s a good setup with a weak payoff, like the underrated move “Signs.”

I do love those opening lines of the ad though.

Here’s the other ad they’re releasing:

Kinda the same issue, though this one I feel they’re playing a little too precious.  I feel like I should like the ad, but I just don’t, it seems like it’s trying too hard, and maybe not subtle enough.

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