What works for presentations

Good tips from the Dan Health, co-author of the brilliant “Made to Stick,” a must read for communications of all kinds.  The tips are about powerpoint presentations, but are just as relevant to political ads, especially the ads I’ve seen this year.

The rules in brief:

1. Be Simple

2. Show something

3. Tease before you tell

Here’s a link to the article.

Advertisements

Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: