Betting on Suffering

You knew it was coming, when a guy makes his fortune because he invented trading derivatives, he’s gonna get attacked.  I think this ad suffers from the same issue as the Kirk ads, they’re throwing way too much stuff in there, and it is all coming too fast.

Compare this with the jobs ad against Foley.  This ad feels like an attack ad, and while it throws a lot of punches, I’m not sure they land because there’s no focus on anyone of them.

I do like the end line though. If they had built the case more carefully to lead up to that line, then this would be a much better ad.

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