Ad Infinitum: Hard to believe

I think these quick ad checks are going to become more common as there are more ads out there, and my time to post becomes less and less.

Great ad in my opinion.  Hard to believe it’s only 30 seconds, it tells such a powerful story.  Nice visuals, good juxtaposition of the CG’s on the screen adding depth and the voices of the people. It’s a small thing, but a big pet peeve, but I hate it when the words on the screen match the voice over.  Here they complement each other, and the one time they match (over Foley’s line) works well — the exception that proves the rule.

This ad reminds me of the famous Ted Kennedy ad attacking Milt Romney in 1994.  It always great when you can turn your opponents strength into a weakness.

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