This is Different

I’m not sure how I feel about this one.

Here’s what I like about it: it’s different, it’s impressionistic rather than linear or literal, and it only tries to make one or two impressions despite all the images.  I also like that they don’t spend time trying to explain what we’re seeing though a couple of the shots at the end had me perplexed as to their meaning.

Maybe more importantly the spot seems to capture the little I know about Alan Grayson — he’s bold and out spoken, and this spot is certainly bold.  It feels true to him.

Why am I conflicted? I don’t know. I almost didn’t write this post because I don’t like writing I don’t know, it’s not satisfying for me, and I’m sure it’s pretty boring to read. Just something rubs me the wrong way.

It’s just a feeling, that the spot is trying to hard or something.  Maybe that’s it, I can feel creators presence, but not in a guiding Errol Morris kind of way, but in an overdone Michael Bay way.    Maybe that’s something voters won’t notice, maybe it only bothers me.  Maybe it’s what works for the spot because it fits Grayson, but it makes me not want to like the spot.

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One Response to “This is Different”

  1. jules Says:

    agree with you, Adam.

    maybe i’m conflicted because of the apocalyptic ending?

    is Grayson one of the horsemen, or not?

    but grayson has a posse – particularly online and on cable – and this is perfect.
    “V for Vendetta” stuff. this would be however a disaster for a general audience.

    i still love bill hillsman’s fantastic aircraft hanger ad called “Case Closed” he produced for grayson in 2008.

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