It’s cute

I remember in college, women hated to be called cute.  Cute is alright, cute  is non-threatening, cute is mildly interesting, but it’s not as good as hot or beautiful or gorgeous.

Here’s a pretty cute ad summarizing the benefits of the recent health care bill. It’s  better than a straight forward list, but not really as compelling as it could be.

The message is the same in this ad, but it can’t quite even meet the cute bar.  It’s kinda confusing, the entire time I kept wondering why we were watching a marathon.  I like when images counterpoint the words or graphics, but this was just distracting.  It’s a really long thirty seconds to get to the payoff of the finish-line message. Never a good sign when you have to explain the metaphor to folks.

Advertisements

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: