Now what?

Today’s New Jersey Star Ledger’s endorsement of independent Chris Daggett for Governor reminds me a bit of the end of the movie “The Candidate” (confession: I’ve never seen the whole movie just the end).  After Robert Redford’s challenger unexpectedly wins the election, he turns to his campaign manager and says, “Now what.” (Or something like that, I couldn’t find the clip on Youtube)

With Corzine and Christie continually pounding each other, there is an opening for a candidate like Daggett who has taken serious positions on the issue — especially as a good friend of mine says the issue people want addressed, property taxes.

I took a look at his first (and only ad) in this post, and I made the comment that the silly nature of the ad and the poor production values didn’t present him as a legitimate serious candidate.  Now that he has the endorsement of a (the) major paper in the state, he’s a serious candidate.  How does he present himself in his ads?

You can still do an interesting yet serious ad, it doesn’t have to be the boring ads we’ve seen from Corzine or Christie, but it can’t come off as silly or he risks framing himself as the only the gadfly in the race and not a serious contender.

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2 Responses to “Now what?”

  1. alexhiggins732 Says:

    Daggett has broken 20 percent and can win. Now its a matter of getting that last 100,000 votes to get Daggett in a Position to win.

    To do that we are reaching out to voters that want to Vote for Daggett but are afraid a vote for Daggett is a wasted vote. So…

    The I’ll vote for Daggett Pledge:

    “I want to vote for Chris Daggett, but only if he has a real chance of winning. He needs pledges from 100,000 people like me. I don’t want to wait til Election Day to find out that those votes existed, but we were all afraid to cast them. So, I’m signing my name below, with my address to prove that I’m real, and pledging that if 100,000 people like me sign up, I will vote for Daggett.”

    Take the I’ll Vote For Daggett Pledge Here

    • Adam Strasberg Says:

      Alex, I’m all fine with you pushing the Daggett pledge and all, but do you really see this ad as pushing the message he can win?

      Why wasn’t the pledge included in the ad? A link to the website? A confident we’re going to win message?

      The ad is the ad of a gadfly, not the ad of a guy who think’s he going to win on Tuesday.

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